What’s Hot on the OCS This Week: Product Trends & Insights for July 15, 2025

The Ontario Cannabis Store (OCS) just dropped a fresh lineup of products you’ll want to check out. With everything from dried flower and vapes to extracts and edibles, there’s something here for everyone. We dug into the numbers and trends from this week’s releases and spotlighted the brands and products making waves.

Full list of new products is available here. Let’s dive into the highlights!

🌿 Dried Flower Still Dominates

Dried flower continues to lead the charge, making up over 40% of this week’s releases. With 37 new strains on offer, there’s no shortage of options for those who love classic cannabis.

🔢 Flower by the Numbers:

  • Category Share: ~41%
  • Most Common Size: 7g and 28g formats dominated releases this week.

💨 Vapes: Convenience & Flavor

Vapes came in strong this week with 28 new products, including both disposable pens and 510 thread cartridges. Expect a mix of sweet, fruity flavors and powerful effects.

🔢 Vapes by the Numbers:

  • Category Share: ~31%
  • Dominant Subcategories: Disposable pens (20) outpaced cartridges (8).

🧈 Extracts: Potency Rising

Extracts are gaining steam with 19 new releases, offering everything from distillates to hash, kief, and diamonds. A category for connoisseurs looking for high potency and unique formats.

🔢 Extracts by the Numbers:

  • Category Share: ~21%
  • Most Unique Product: Permafrost Diamonds stood out for its potency and presentation.

🍬 Edibles: A Sweet Surprise

While a smaller category this week, edibles still delivered with 7 new products spanning soft chews, chocolates, and beverages.

🔢 Edibles by the Numbers:

  • Category Share: ~8%
  • Most Active Brand: Encore dominated the edibles space with additional soft chew releases.

🔥 Brand Highlights

Several brands stood out this week for their creativity and activity:

  • Encore – Dominated the edibles scene with multiple soft chew releases.
  • Puffer’s Paradise – Brought 4 new products across categories, showing impressive variety.
  • Fume by Dom Jackson – Continued to blend art and cannabis with 3 striking vape releases.
  • Bleuh & Orchard – Each added creative, flavorful offerings in vapes and flower.

🔢 Brand Activity by the Numbers:

  • Top Brands: Encore, Puffer’s Paradise, Fume by Dom Jackson.
  • Most Active Categories: Dried flower and vapes led by volume.

Final Thoughts

The OCS continues to cater to all kinds of consumers, from flower purists to extract enthusiasts. This week’s drop proves that creativity and variety remain at the heart of the cannabis industry. Whether you’re after high potency extracts, flavorful vapes, or classic flower, the latest lineup delivers.

Check out the full list of new products here and happy exploring!

🍁💨 Stay lifted!